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What's New

These 4 Keyword Research Tools Will Make Your Job Easier
One of the most important steps in planning your pay-per-click campaigns is choosing the keywords that will attract interested shoppers. These third-party tools can help.

Bing’s URL Keyword Stuffing Filter Reduces Traffic to Spam Sites by 75%
Bing says it looked at a number of signals that suggest possible use of URL keyword stuffing and its efforts have since impacted 3 percent of queries.

YouTube Keyword Tool Goes Missing
Google replaced YouTube's keyword tool with Display Planner's AdWords video keyword suggestions on September 1, requiring users to access an AdWords account.

YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool
The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner.

Bing Ads Launches Campaign Planner Packed With Competitive Data, Keyword Insights
A powerful new tool is available in Bing Ads that will help search marketers better understand the competitive landscape, get new keyword ideas and fine tune their campaigns.

Organic vs. Paid Advertising? Inside The Mind Of An Online Browser
NEW YORK, Aug. 25, 2014 /PRNewswire/ -- The keyword term a consumer uses in their search engine query can predict the likelihood that they will click on an organic or paid advertisement. The research, "Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity," published in this month's Journal of Marketing Research gives advertisers and search engine companies a comprehensive ...

Bing Reveals URL Keyword Stuffing Spam Filtering
Bing revealed in a blog post this week that it rolled out an update to its algorithm a few months ago that targets URL keyword stuffing. They had alluded to such an update in another recent post. Igor Rondel, Principal …

Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]
In a session at BrightEdge’s Share 14 event, brands discussed how they've shifted their approach in a keyword "(not provided)" world.

Vanity URLs to Be Offered Through Findit.com to Improve Indexing in Search Results
Findit.com, owned by Findit, Inc. , formerly known as Artemis Energy Holdings, Inc. is an interactive search engine that provides members the ability to upload content directly to the Findit servers so ...

Facebook Test Lets Users Search Old Posts by Keyword
Facebook Inc. (FB) is testing a feature for its mobile application that lets people search through old posts from friends by keyword, a move that makes it easier to resurface content that may otherwise be buried. The tool, which is only available to some members of the world's biggest social network, lets mobile users see any content that was previously available to them through friends or pages ...

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